![]() ![]() Those who originally shared the post may have no idea it has been altered, meaning they may end up promoting a scam link on their personal profile for days on end before it is eventually taken down. However, once the post has enough shares, the scammer will change its content to include some type of scam link - often times, promoting a rental listing or another kind of fraudulent advertisement. These posts will typically show an injured animal that needs to be reunited with its owner, an elderly person that is lost, or a child who has gone missing.ĭue to the urgent nature of these posts, they tend to be shared by multiple people. When I shared the post initially, it was something else completely," she said.īait-and-switch posts start by appearing to appeal to users' emotions and tugging at their heartstrings. It's referred to on social media as the "bait-and-switch" scam and is seemingly becoming more common in Facebook groups.Īt the time Spirou had shared the post about the lost dog Friday night, she was already sharing a second post on her profile - one that had since changed to a fake real estate advertisement. But by the end of the day, the content of the post had changed to a link for a fraudulent rental advertisement. That post was shared by multiple people, all wanting to aid in the search of the dog's owner. The post got me because it was a little dog and I'm an animal lover," said Spirou. "I thought, 'Maybe I can help, because I'm connected to so many people.' Very innocently. ![]() When Kim Spirou came across a Facebook post that seemed to show an injured dog that was lost and needed to be reunited with its owner, she did what many people would have done: clicked the "share" button. ![]()
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